Strategy Meetup #8 | Никита Антонов, Realweb | Закономерности стратегий и трендов на разных рынках

Thank you for sharing your insights on the digital market in Georgia. It's interesting to see how the market has evolved and differs from other countries. To answer your question, I believe that the growth of the digital market in Georgia is driven by a combination of factors, including:1. Increased internet penetration: As more people in Georgia have access to the internet, there is a growing demand for digital products and services.2. Changing consumer behavior: With the rise of e-commerce and online platforms, consumers are increasingly turning to digital channels for their shopping needs.3. Limited offline options: In some areas of Georgia, there may be limited offline options for purchasing goods and services, leading more people to turn to digital channels.4. Economic factors: The economic situation in Georgia can impact consumer spending habits, with some people turning to digital channels as a more affordable option.5. Government support: The Georgian government has been actively promoting the development of the digital economy through initiatives such as the "Georgia IT" program, which aims to boost the country's digital economy.However, there are also some challenges facing the digital market in Georgia, including:1. Limited awareness and trust: Some people in Georgia may be unaware of the benefits of digital products and services, or may not trust online platforms.2. Limited infrastructure: In some areas, there may be limited internet connectivity or other infrastructure necessary for a thriving digital market.3. Competition from Western markets: As you mentioned, there is a lot of competition from Western markets, which can make it difficult for Georgian businesses to compete.4. Limited local content: There may be a limited amount of local content available online, which can limit the scope of digital products and services available in Georgia.5. Intellectual property protection: There may be concerns around intellectual property protection, which can impact the development of the digital market.Overall, while there are certainly challenges facing the digital market in Georgia, there are also many opportunities for growth and development. With the right strategies and investments, I believe that the digital market in Georgia can continue to thrive and expand.