Big-Idea-Finals-2017-Phlex

The interviewee, Flex, is the co-founder of a startup developing smart goggles for swimmers. The company has created a prototype and tested it in water, collecting data on the user's performance. The goggles will have a small circuit board and a piece of plastic that will be vacuum-sealed and placed where the strap usually is. The team has also been working on the industrial design of the strap and created slides with an engineer to help with the form factor.The interviewee mentions that the product has already been tested in water for two hours and gathered data on the user's performance. They have also identified a potential issue with the straps breaking frequently, but they are addressing this by using injection molding to make the strap tougher and adding hardening to the material. If the strap breaks, it's an easy fix, just by shipping and handling the electronics back to the user.The interviewee also mentions that the team has already started working on the app component of the product, which will provide additional features such as tracking the user's progress and providing feedback. However, they acknowledge that there are still some technical difficulties to overcome before the product can be released to the market.