Branding 101: How To Build A Strategic Brand in 2023

This video series discusses the basics of Branding, which is about making a business more appealing to a certain group of people than the competitors. It explains the importance of understanding the target audience and their personality traits in order to create a successful brand, as well as the need to create a brand personality, verbal identity, brand messaging, story, brand name and tagline, and visual identity that resonates with them. It also outlines the steps to take in order to build a successful brand, such as defining the pillars, targeting a segment of the market, creating a position and personality, crafting messages and stories, and designing a visual identity. Finally, it emphasizes that the brand is owned by the audience and that the goal of branding is to make a business more appealing to a certain group of people.